Collection: Sanrio

Sanrio was founded in 1960 by Shintaro Tsuji in Japan, becoming one of the world's most recognizable character brands through iconic designs like Hello Kitty, My Melody, and Cinnamoroll. The company built a global empire through licensing, retail, and theme parks, embedding kawaii culture into mainstream fashion and pop culture. Sanrio's characters have collaborated with luxury brands, streetwear labels, and artists worldwide, making vintage and licensed pieces highly sought after.