Collection: Evisu

Founded in Osaka in 1991 by Hidehiko Yamane, Evisu revolutionized Japanese denim by hand‑painting its iconic seagull emblem on each pair—producing just around 14 premium selvedge jeans daily. Named after Ebisu, the Japanese god of prosperity, it quickly became a cult favorite in the ’90s, especially across UK club scenes and US hip‑hop culture. Yamane’s artisanal approach and streetwear vision established Evisu as a pioneer—its legacy continues through international acclaim, celebrity endorsements, and ongoing collaborations today.