Collection: Ed Hardy

Ed Hardy is an American brand built on the tattoo artwork of Don Ed Hardy, commercialised in the early 2000s by designer Christian Audigier into a rhinestone-studded, celebrity-fuelled phenomenon — peaking at over $700 million in sales in 2009 before collapsing under overexposure and association with reality TV culture. Now riding the Y2K revival, it's finding a new generation of fans through its bold skull, eagle, and dragon graphics.