Collection: Daisy Lovers

Daisy Lovers is a junior fashion label launched in 1998 by Narumiya International, a leading name in Japanese children’s apparel. Designed for girls aged 8 to 13, the brand became iconic during the late ’90s and early 2000s for its bright, playful style inspired by surf culture, pop graphics, and youthful trends. A staple of the Harajuku fashion scene, Daisy Lovers remains a nostalgic favorite among collectors and fans of vintage Japanese streetwear.