Collection: Beauty:Beast

Established by Takao Yamashita in 1990, Beauty:Beast gained recognition in 1991 during the rise of Harajuku's urban culture, evolving into a cult favorite in Japan. While drawing inspiration from American punk, Yamashita distinguishes his work from the "carefree" styles of contemporaries like Takahashi and Miyashita, delving into themes of religion, fairy tales, and iconography. The brand has collaborated with prominent labels such as Undercover and 20471120, further establishing its significance in the Japanese fashion scene.